MOVIES

Why you need Brand Identity

In business, building a successful and recognisable brand ranks pretty high on the ‘to do’ list. Put simply, a brand is your guarantee to a customer, and countless surveys show that customers are willing to pay more for brands they know and trust.

A brand that clearly highlights what makes your offering superior to that of your rivals will conjure up a positive image in the minds of the target audience. Brand building means creating consistency across everything you do; yes that includes your website and printed literature, but it also means your message, mission statement and the whole way you approach your business and your customers.

Why do I need to build a brand?

A brand shows that a company takes itself and therefore its customers seriously. It can be derived from who you are, where you want to be and can demonstrate how you believe people perceive you. Identify your core benefits to customers and market them. In time, customers will identify your brand with these benefits and values.

The Ingredient for success – know the customer

The key for a successful brand is understanding what people want and expect from you. Your brand values have to be in line with the needs of those who you are targeting, otherwise you may find yourself struggling! Simple market research can pay dividends in the long run, and can reveal whether to produce high or low end services at the right prices. Make sure you get regular feedback from customers, especially if any were dissatisfied: they are usually more honest.  In doing so, you may find out that it is not just price that is important…

Streamline the brand

It is vital that the message you want to portray to potential customers is streamlined effectively. This is to say that the brand has to be consistent in all areas of the business. The logos, tag lines and style must be the same whether on or off line. Staff members should follow set brand guidelines that outline how you want your business portrayed and can prevent any inconsistencies, especially as the company grows. In time it could be worth installing a company intranet system to make communicating with your staff easier. Use the same experienced web designer to do all of these tasks.

Once your brand is defined, get the word out by as many means possible. Hire a trusted creative team that works together to produce logos, brand messaging, tag lines and design templates for all marketing materials. Don’t spread things like graphic design, web design and copy writing across different suppliers otherwise you will lose consistency.

Customers prefer brands. Just ask yourself why people pay more for Heinz baked beans instead of supermarket’s own? A brand can make all the difference in super-competitive markets.

About the Author

Ollie Ford is the original Ollie Ford from Chelmsford; the one who runs Ollie Ford & Co; a company that embraces all things creative, from web and print design to logo design, branding, copy writing and marketing. Call us and say hello; come and see us and get free coffee; drop us a line and tell us all about you.               01245 349648       . www.ollieford.co.uk.

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10-23 Flat LCD LED HD Computer PC Monitor Adjustable Tilt Swivel Table Desk Mount Stand $32.98 Enjoy the ease of viewing your LCD LED computer monitor with this Adjustable Tilt Swivel Desktop Bracket Adjust your monitor at your comfort level in order to view and perform your tasks at home or office This mount allows reliable security and adjustability to fit 10 to 23 inch LCD LED Monitors Professionally designed bracket is easy to install and will hold up to 33lbs This will provide you a nice clean look in your home or office spaceFeatures:-Brand New Premium Slim Design-Scratch Resistant Durable Aluminum Steel Construction In Black Finish-3 Way Adjustable Swivel, Tilt, Extended Arm Mount-Two Segment, Steel, Wishbone, Long Extension Arm-Cable Management For A Clean Look-Height Adjustable Provides Viewing Preference-Arm Can Be Extended Back Forth-Superior flexibility and movement-Save workspace-Assembly Instructions And Parts Included For Installation -Easy To Follow Instructions Specifications: -Compatible For Displays: 10 to 23 -Supports VESA: 75x75mm / 100x100mm-Tilt: -15 to +15 Degrees Up and Down-Swivel: 180 Degrees Side to Side-Pivot: 360 Degrees-Arm Extension: 625 to 125 -Maximum Weight Capacity: 15kg / 35lbs-Color: BlackHow can I tell if my TV is VESA compliant?Although the vast majority of TV s are VESA compliant, there are some models that are not Please consult your TV product manual for more information Most manuals indicate the exact VESA standard necessary for mounting, or simply indicate the VESA mounts are supported in general If this is the case, simply purchase a wall mount within the TV size guidelines of your TVWhat is VESA? VESA is a set of standards for the manufacturing of flat screen televisions and PC monitors Most manufacturers comply with this standard by adhering to an industry wide hole pattern on the back of their displays for mounting purposesHow do I measure my TV s VESA standard? Look for the 4 mounting holes on the back of your flat screen television Take both a horizontal and vertical measurement (in mm)

100 329 Energizer Watch Batteries SR731SW Battery Cell $110.99 100 New Type 329 Energizer Batteries. This is a new set of 100 type 329 (SR731SW) Energizer batteries. Brand New & Guaranteed Factory Fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 341 Energizer Watch Batteries Repair Battery Cell $191.99 100 New Type 341 Energizer Batteries. This is a new set of 100 type 341 Energizer batteries. Brand New & Guaranteed Factory Fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 357 LR44 AG13 SR44W Alkaline Watch Batteries $12.98 100 New 357 LR44 Watch Batteries. This is a new set of 100 type 357/LR44 alkaline watch batteries. These batteries are commonly used for Swatch, Fossil, Timex and Casio brands. Brand new & guaranteed factory fresh.

100 376 Energizer Watch Batteries SR626W Battery Cell $55.99 100 New Type 376 Energizer Batteries. This is a new set of 100 type 376 (SR626W) Energizer batteries. Brand New & Guaranteed Factory Fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 386 / 301 Energizer Watch Batteries SR43SW SR43W $143.99 100 Type 386/301 Energizer Batteries. This is a new set of 100 type 386/301 (SR43W) Energizer batteries. Brand new and guaranteed factory fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 392 / 384 Energizer Watch Batteries SR41SW Battery $69.99 100 Type 392/384 Energizer Batteries. This is a new set of 100 type 392/384 (SR41W) Energizer batteries. Brand new and guaranteed factory fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 393 Energizer Watch Batteries SR754W Battery Cell $156.99 100 New Type 393 Energizer Batteries. This is a new set of 100 type 393 (SR754W) Energizer batteries. Brand New & Guaranteed Factory Fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 CR2016 Energizer Watch Batteries Lithium Battery $63.99 100 New Type CR2016 Energizer Batteries. This is a new set of 100 type CR2016 Energizer batteries. Brand New & Guaranteed Factory Fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 PC Prepared Microscope Glass Slides – Set B $47.01 This is a 100-piece very nice microscope prepared slide set of various plants, insects and animal tissues. The slides are coverslipped and preserved in cedar wood oil. They are premium, accurately stained and machine cleaned slides that will give a sharp image. All slides are carefully labeled for easy reference and are arranged in a fine crafted varnished wooden case with brass hardware. This slide set is a rare mix of 100 prepared slides from which students can find a lot of fun. This slide set is excellent for educational use and is perfect for all levels of student study including home school program. It is brand new from the manufacturer instead of seconds or salvage. There is no risk of contamination from previous use. Its retail value is $239.

100 Watch Batteries 357/303 SR44SW Energizer Parts $109.99 100 Type 357/303 Energizer Batteries. This is a new set of 100 type 357/303 (SR44SW) Energizer batteries. Brand new and guaranteed factory fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 Watch Batteries 394/380 SR936SW Energizer Parts $98.99 100 Type 394/380 Energizer Batteries. This is a new set of 100 type 394/380 (SR936SW) Energizer batteries. Brand new and guaranteed factory fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100 Watch Batteries 395/399 SR927W Energizer Parts $81.99 100 Type 395/399 Energizer Batteries. This is a new set of 100 type 395/399 (SR927SW) Energizer batteries. Brand new and guaranteed factory fresh. The shelf life on Energizer batteries is 5 to 10 years. These batteries are commonly required for Swatch, Fossil, Timex and Casio popular brands. Energizer’s reported failure rate is far less than 1/1000 of 1%. This devotion to consistent quality has led it to control over 70% of market share in Switzerland, one of the world’s leading watch producing countries. Energizer is respected world wide for its uncompromising quality and consistent performance. Energizer’s technological leadership produces a variety of miniature batteries which are trusted for use by the best names in watch, computer, keyless entry, consumer electronics and hearing aid industries.

100LV 2 x Remote Control Dog Training Shock & Vibration VIBRATE Collar with LCD Display & Beep $40.99 Is your dog out of control? Are you finding it difficult to train him/her using orthodox methods? You are not alone. Many dogs simply do not respond to traditional training methods which is why thousands of owners and professional trainers have used training collars to assist them in their training programs. As we all know an out-of-control dog can be a danger to themselves and others. Training collars can help you achieve a well trained and contented dog within days. This collar is the best sulotion for small, medium dogs, not for those up to 100 pound. This brand new LCD Display Remote 2-Dog Training Shock Collars with 100 Levels is design for you. It is one of the coolest dog training collars in the market. This set has two receivers so you can remotely control/train two dogs at the same time , also you may easy to find you dog by the beep if they lose. Simply input any level between 1-100 to work out the best shock level for your dogs.

10pk of LC51 Brother Compatible Ink Cartidges: 4 Black & 2 each of C/M/Y By MIPO $19.99 This 10 pack of Brother compatible ink cartridges includes 4 Black (LC51BK), 2 each of Cyan (LC51C), Magenta (LC51M) and Yellow (LC51Y) inkjet cartridges. Save even more with our 10 ink cartridge set for the Brother LC51 series. Why pay twice as much for brand name Brother LC-51 black and color printer ink cartridges when our generic brand printer supplies are cheaper in price but equal in quality. Our compatible brand replacement inkjet cartridges for Brother printers are backed by a full 1 year 100% satisfaction guarantee. So Stock up now and save even more! For use in the Brother MFC-240C,MFC-440CN,MFC-5460CN,MFC-5860CN,MFC-3360C,MFC-665CW,MFC-845CW & Brother DCP-130c,DCP-330c & Intellifax 2480C,1860C,1360,1960c,2580c printers.

12 Gold Plated Chain Cable Necklace Pendant Jewelry 18 $16.5 12 Gold Plated Cable Chains 18 . This is a brand new set of 12 yellow gold plated brass fine cable chains. Great for charms, diamonds, gemstones or to wear by themselves. Each has a spring clasp and measures approximately 1 mm thick and 18 (45.72 cm) long.

123 Sterling Silver Baby Spoon and Fork Set $161.99 YSA1035: A unique design of a baby spoon and fork with a 123 motif at the top in sterling silver makes it an exclusive gift. Feed your baby with this adorable set while they learn their numbers! Features: -Baby spoon and fork set. -123 collection. -Material: 0.925 sterling silver. -For ages 1 month – 24 months. -Great baby shower gift. -A gift that will last forever and appreciate in value. -Placed in a flannel pouch to store your silver. -Stamped in authenticity of brand. -Packaged in a premium gift box.

12pcs Nail Art Tip Design Painting Brushes Pen Tool Set Kit $6.99 Brand New, High quality, low price! Set of 12 nail art pens, brushes for design & painting. Perfect for professional nail salon. Great for blending, side loading and getting into tight areas. Enable you to create beautiful nail designs in seconds.

12x Nail Art Design Pens Painting Brush Dotting Pack Tool Set $6.09 Brand New, High quality, low price! Set of 12 nail art pens, brushes for design & painting. Perfect for professional nail salon. Great for blending, side loading and getting into tight areas. Enable you to create beautiful nail designs in seconds.